CIRCULAR ECONOMY IN THE PHARMACEUTICAL INDUSTRY: MANAGEMENT PERSPECTIVES AND STRATEGIC IMPLEMENTATION
DOI:
https://doi.org/10.56238/revgeov16n5-324Keywords:
Circular Economy, Pharmaceutical Industry, Sustainability, Bibliometric Analysis, Scientific TrendsAbstract
This study analyzes the implementation of CE in the pharmaceutical industry from a managerial perspective, identifying the main challenges, enablers, and strategies for transitioning from linear to circular models, through a systematic review of literature indexed in the Web of Science between 2017 and 2025. The research examines the technological, organizational, and environmental dimensions that influence the adoption of circular practices in the pharmaceutical sector. The results show that pressures from external stakeholders, green information technology systems, and internal environmental management are the primary enablers of circularity. However, significant barriers include regulatory complexity, technological limitations, and challenges in the reverse logistics of toxic products. The analysis reveals that the pharmaceutical industry prioritizes remanufacturing and reuse practices, while recycling remains undersized. The study contributes to the theoretical development of CE in the pharmaceutical context and offers practical insights for managers and policymakers.
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