DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE IN STRATEGIC DECISION MAKING: THE NEW PROFILE OF THE ADMINISTRATOR IN THE DATA AGE
DOI:
https://doi.org/10.56238/revgeov16n4-045Keywords:
Digital Transformation, Artificial Intelligence, Strategic Decision-Making, Manager Profile, AI GovernanceAbstract
This paper examines the intersection between Digital Transformation and Artificial Intelligence (AI) in strategic decision-making, focusing on the evolving profile of managers in the data era. Based on a systematic literature review, models, practices, and competencies guiding AI integration into decision-making processes were identified. Findings indicate that, when strategically and ethically applied, AI enhances human capabilities, increases the accuracy and speed of decisions, and fosters organizational innovation. However, challenges such as algorithm explainability, bias mitigation, data governance, and regulatory compliance demand technical, ethical, and adaptive readiness from managers. It is concluded that the contemporary administrator must act as an orchestrator of human and technological resources, integrating analytical skills, strategic vision, and ethical leadership to generate sustainable value.
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