TRANSFORMACIÓN DIGITAL E INTELIGENCIA ARTIFICIAL EN LA TOMA DE DECISIONES ESTRATÉGICAS: EL NUEVO PERFIL DEL ADMINISTRADOR EN LA ERA DE LOS DATOS
DOI:
https://doi.org/10.56238/revgeov16n4-045Palabras clave:
Transformación Digital, Inteligencia Artificial, Toma de Decisiones Estratégicas, Perfil del Administrador, Gobernanza de IAResumen
Este artículo analiza la intersección entre la Transformación Digital y la Inteligencia Artificial (IA) en la toma de decisiones estratégicas, con énfasis en el nuevo perfil del administrador en la era de los datos. A partir de una revisión sistemática de la literatura, se identificaron modelos, prácticas y competencias que orientan la integración de la IA en los procesos decisorios. Los resultados indican que la IA, cuando se aplica de manera estratégica y ética, amplía las capacidades humanas, mejora la precisión y la velocidad de las decisiones y fomenta la innovación organizacional. Sin embargo, desafíos como la explicabilidad de los algoritmos, la mitigación de sesgos, la gobernanza de datos y el cumplimiento normativo exigen de los gestores una preparación técnica, ética y adaptativa. Se concluye que el administrador contemporáneo debe actuar como un orquestador de recursos humanos y tecnológicos, integrando capacidades analíticas, visión estratégica y liderazgo ético para generar valor sostenible.
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