MANAGEMENT AND RURAL DEVELOPMENT: TOURISM AS AN ALTERNATIVE SOURCE OF WORK AND INCOME FOR YOUNG PEOPLE IN RURAL AREAS OF ITUIUTABA (MG)

Abstract

The relationship between rural and urban areas has undergone intense transformations, driving new economic and spatial dynamics. Among these changes, the expansion of agribusiness stands out, causing significant alterations in rural areas, especially in the labor market, the economy, and population dynamics. One of the most evident effects is the exodus of young people from rural areas, whether as a place of residence or professional activity. This article, based on a literature review, questionnaires, and semi-structured interviews, discusses rural tourism as an alternative to the exclusionary logic of agribusiness, aiming to encourage young people to remain in rural areas. The data reveal that rural tourism can generate economic opportunities, especially for young people and women, in addition to strengthening the local social fabric, with the management of properties beyond agriculture (animal and plant production) directed towards non-agricultural activities, with rural tourism being an emblematic example. However, its development depends on effective public policies, training strategies, and management. The study focuses on Ituiutaba (MG), where these practices show potential to promote more sustainable and inclusive rural development.